Digital marketing and digital retail are quickly becoming facets of our culture. Now, nearly every one of you reading this right now has utilized an Internet marketplace such as Amazon, Craigslist or eBay to buy or sell goods. This is now a staple of the Internet experience, yes, but it is not exactly what we are talking about here. No, we are talking digital proliferation of the product, a full business exchange that sees payment for services or products rendered alongside the actual delivery of the product. Many media outlets, such as Hulu and Netflix, provide this for free or for a nominal fee. Streaming content and members-only exclusives are quickly becoming a popular aspect of the television and film marketing world. As well, even books and literary content have seen a move toward this method of operation, with eReaders such as the nook and the Kindle. It seems that the wave of the future will be an on-demand one.
Now, that leaves many with one question: where are video games in this whole mess? Well, they are getting in on the fun as well. Platforms such as Steam and OnLive have pioneered the delivery of streaming video games over the Internet. As well, services such as Xbox Live Arcade have allowed users to download titles to their machines for some time. These moves were seen by many as the beginning of the death-knell of physical video game sales. However, the old adage ‘if you can’t beat ’em, join ’em’ is certainly apt in the situation regarding GameStop. The popular video game retailer has recently unveiled a move toward streaming video game content, including from their stories via kiosks.