Tag Archives: On-Demand

A New Realm

Digital marketing and digital retail are quickly becoming facets of our culture. Now, nearly every one of you reading this right now has utilized an Internet marketplace such as Amazon, Craigslist or eBay to buy or sell goods. This is now a staple of the Internet experience, yes, but it is not exactly what we are talking about here. No, we are talking digital proliferation of the product, a full business exchange that sees payment for services or products rendered alongside the actual delivery of the product. Many media outlets, such as Hulu and Netflix, provide this for free or for a nominal fee. Streaming content and members-only exclusives are quickly becoming a popular aspect of the television and film marketing world. As well, even books and literary content have seen a move toward this method of operation, with eReaders such as the nook and the Kindle. It seems that the wave of the future will be an on-demand one.

Now, that leaves many with one question: where are video games in this whole mess? Well, they are getting in on the fun as well. Platforms such as Steam and OnLive have pioneered the delivery of streaming video games over the Internet. As well, services such as Xbox Live Arcade have allowed users to download titles to their machines for some time. These moves were seen by many as the beginning of the death-knell of physical video game sales. However, the old adage ‘if you can’t beat ’em, join ’em’ is certainly apt in the situation regarding GameStop. The popular video game retailer has recently unveiled a move toward streaming video game content, including from their stories via kiosks.


Gaming for Tomorrow

Every indication of the future of technology, at least in the consumer sense, is pointing toward the cloud. What is the cloud, you say? Imagine that every program on your computer, all of your data and settings and preferences, were being stored not on the computer you are usuing, but on third-party servers thousands of miles away. In this way, the entire computing experience is on-demand, with every computer becoming something of a kiosk, a way to access everything that you need whenever you need it. While some privacy issues have understandably come up, there is a great deal to be excited about here. Companies such as Google and Amazon are testing the waters of this new technology and it seems that the public is warming up to the idea of an on-demand computing and Internet experience.

As well, the world of gaming is setting up to be the next big adopter of the cloud computing trend. OnLive, an on-demand gaming service that stores and renders games on cloud servers, streaming games directly to the user over the Internet. Introduced in the summer of 2010, OnLive has gained quite the reputation for having not only impressive service and an expanding array of titles, but also for a lack of technical issues that would be endemic to a streaming service. Expect to hear a great deal more about this service as 2011 draws on, as over 20 video game publishers (such as Warner Bros and Ubisoft) have struck deals to present their games over OnLive.